CNN 15 SECOND DEBATES

CNN 15 Second Debates brought political party viewpoints ahead of the 2013 German Election in the world’s first political debate using Instagram video. The short and to-the-point format allowed viewers to get the quickest overview of the key parties and answers to the biggest issues via a web and mobile platform.
#CNN15s used Instagram’s new 15 second video function enabling politicians to put across the essence of their party policies. On the site users were able to compare party standpoints as well as comment and score the debates. Users are able to up-vote or down-vote statements, while a simple infographic showed who was leading each debate as well as overall.

             






— Embedable debate player for partner news websites and OoH mediums.

CREDITS  ROLE: SENIOR CREATIVE, ART DIRECTION 
MADE AT HEIMAT, BERLIN