THE GOOGLE ESCAPE PLAN

The campaign for Google Maps inspires and brings people in the city, to new and unknown treasures in green areas close to them.
This hyperlocal and context-based campaign works with a very simple mechanism:

One single click locates the user and gives you a route to a nearby hidden treasure — curated by local photographers and influential bloggers.









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The mobile website works as a Tinder for green spots, swipe your preferred hide-outs to the left, unlikes to the right.
Localized Billboards showing the way to the nearest greenest spot of the campaign.


CREDITS  ROLE: SENIOR CREATIVE, ART DIRECTION
MADE AT HEIMAT, BERLIN