A SOCIAL AWARENESS CAMPAIGN










MARCH 11, 2011

A date that will forever be marked in the history of humankind. With very few people knowing, four whole years later the catastrophe is still going: radioactive water is leaking from the crippled power plant FUKUSHIMA–DAICHII. And from there across the world.
The start of a new kind of social awareness campaign marks the launch of a new product: FUKUSHIMA WATER.

A japanese energy drink that wants to spread across the drinks market with an obscene name. Or is there more behind it? A campaign with a question turns into a global discussion on the biggest social media channels twitter and youtube.


↳ AS SEEN IN — GUARDIAN, VICE, HUFFINGTON POST, FOCUS, FAST COMPANY, WIRTSCHAFTSWOCHE, GREENPEACE, WEATHER NETWORK, PIXABLE, RTL




             










CREDITS  ROLE: CREATIVE DIRECTION, ART DIRECTION
INDEPENDENT PROJECT MADE WITH STEFAN WITTEMANN AND DIRECTOR FLORIAN TSCHARF