THE MERCEDES QR PROTOTYPES

For the launch of the Mercedes-Benz A—Class in 2011 we use the interest in the prototypes that were photographed and publicated all over the world for a new kind of car introuction campaign:
We used the commonly known pattern of prototypes into QR codes. With our app people could hunt and collect each of the different A—Class prototypes in all media to be invited to the official launch. 



CREDITS  ROLE: ART DIRECTION
MADE AT JUNG VON MATT, GERMANY