TROPENMUSEUM AMS REBRAND

The Tropenmuseum in Amsterdam had the defining problem — most people saw it as another Museum. Somthing something about the tropics?

Introducing the claim ‘Museum of World Culture’ and the campaign ALL THINGS NON-DUTCH to strongly contrast the museum against the crowded usual tourist spots and clichés of the city of Amsterdam.






ROLE  
CREATIVE DIRECTION, DESIGN, CLAIM    
MADE AT STUDIOKENZI