UBER PARIS

WALK, SHARE, SAVE. 

This campaign celebrates the ingenuity and resourcefulness of young Parisians to live a high life on a low budget —
celebrating the principle of UberPool.



CEUX QUI SAVENT

Together with VICE Paris we created a series on how to enjoy Paris without having to sell a kidney. Exploring street styles with UberPOOL through all neighbourhoods of Paris.

In three different episodes our VICE host explore culture, fashion and food with an expert in each field. To get the best, yet not expensive places Paris has to offer. Check out the complete series
on V
ICE.

DEEP FRIED FASHION 

A complete look that costs as a much as a bucket of KFC.
FOOD ON A FIVER

The cheapest street food places all
over Paris, that taste nothing like street.


THE MORE PEOPLE JOIN,
THE LONGER THE DJ SET


Together with Boilerroom we hosted a Back2Back2Back2Back party, embracing the dance culture and its resourcefulness.
16 DJ’s from 4 different collectives sharing the stage, as Paris is sharing their Uber rides.

Check out part of set here.
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ROLE  
SENIOR CREATIVE, ART DIRECTION    
MADE AT 72ANDSUNNY, AMSTERDAM

COMMERCIAL FOR UBERPOOL
DIRECTOR : ARNAUD DEROUDILHE
D.O.P. : ROMAIN ALARY
CD: LAURA VISCO 
PRODUCTION : FRENZY PARIS
POST-PRODUCTION : AMBASSADORS STUDIO